The Future of Audience Measurement Regulation

The AMC speaking at EGTA’s Market Intelligence Meeting (MIM) 2025 in Budapest

On 12 March, AMC Board Member, Marie De Cordier, participated in MIM’s panel discussion, moderated by Sofie Rue Rutgeerts, on the future of audience measurement regulation together with panelists George Ivie, CEO & Executive Director of the Media Ratings Council and Ricardo Rubio González, Head of Market Intelligence at Seven.One Entertainment Group. It was a pragmatic exchange on ways to improve audience measurement governance and standards in the wake of the EMFA’s new EU principles on audience measurement and their application from August 2025.

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January 28, 2025

The Audience Measurement Coalition (AMC) launches to advocate for independent, transparent and fair audience measurement in Europe

Today, major European Joint Industry Committees (JICs), Media Owner Committees (MOCs), and professional research…

October 18, 2024

AMC offcially announced at the ASI Radio & Audio and Television & Video in Venice

On November 6th, Stuart Wilkinson introduced the AMC to a global audience of experts in Venice. He presented the topic:…

September 13, 2024

State of the Union 2024 in Belgium

AMC participated in the 2024 State of the Union, called by CIM, the JIC in Belgium

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