NMO

‘Nationaal Media Onderzoek’ (NMO) provides insight into what the Netherlands reads, listens to and watches across all media, platforms and devices. NMO provides the datasets and market standards used by the entire media industry, through innovative studies that together form part of an ‘audience measurement architecture' aimed at developing cross-media datasets. Initiated and funded by commercial and public media organizations, media agencies and advertisers, NMO is open to new parties in the market.