Europe
Ipsos measures who is watching, listening, reading what media, and who is exposed to what advertising, to provide advertisers, agencies and content owners globally, with a true understanding of audience reach and composition. We also help our clients understand not just who is in the audience, but why they are engaging with the content, offering comprehensive, end-to-end audience insights at scale.
Media covered: Cross-media (Single-Source), Online (Web, App, Social Media), Listening (Radio/Total Audio), Out-of-home (Roadside/Public Transport/Indoor), Readership (Print/Total Brand), Viewing (TV/Total Video).