MMF was first established in 1956 as Levikintarkastus Oy, for auditing print circulations. In 1970’s readership measurement was added as well as auditing of fairs and events. In 2004 the name of the company was changed to Media Audit Finland Oy. In October 2024 at a company acquisition the name changed to Media Metrics Finland. At that point MMF took over the ownership and administration of the Finnish on-line audience measurement and streaming services/on-line video advertising measurement.

As a member of AMC, Media Metrics Finland is committed to and applies the principles agreed upon by the coalition members in its own operations when conducting audience measurements.

More News

How independent Audience Measurement Supports Minors’ Online Safety Objectives

The Audience Measurement Coalition’s contribution to the Commission’s guidelines on the protection of minors……

AMC releases its Position paper on the Role of Independent Audience Measurement to achieve the objectives of European Media Freedom Act

The Audience Measurement Coalition strongly advocates for the principles of self regulation precisely because they…

European Board for Media Services invited the Audience Measurement Coalition in Brussels

On April 10th 2025, the chair of the “Media Board” together with the Chair of its Audience Measurement working group,…

The Future of Audience Measurement Regulation

On 12 March, AMC Board Member, Marie De Cordier, participated in MIM’s panel discussion, moderated by Sofie Rue…

fair audience measurement

The Audience Measurement Coalition (AMC) launches to advocate for independent, transparent and fair audience measurement in Europe

Today, major European Joint Industry Committees (JICs), Media Owner Committees (MOCs), and professional research…

Stuart Wilkinson

AMC offcially announced at the ASI Radio & Audio and Television & Video in Venice

On November 6th, Stuart Wilkinson introduced the AMC to a global audience of experts in Venice. He presented the topic:…

State of the Union 2024 in Belgium

AMC participated in the 2024 State of the Union, called by CIM, the JIC in Belgium

Contact us

if you want to learn more about the Audience Measurement Coalition or want to become a member, please press the contact button below.

Contact