European Board for Media Services invited the Audience Measurement Coalition in Brussels - Audience Measurement Coalition

April 11, 2025

European Board for Media Services invited the Audience Measurement Coalition in Brussels

On April 10th 2025, the chair of the “Media Board” together with the Chair of its Audience Measurement working group, discussed the topic of Articles 24.1 and 24.2 of the EMFA regulation with President of the AMC and CEO of Médiamétrie (France).

On April 10th 2025, Carlos Aguilar, the chair of the “Media Board” together with Giacomo Lasorella, the Chair of its Audience Measurement working group, discussed extensively the topic of Articles 24.1 and 24.2 of the EMFA regulation with Yannick Carriou, President of the AMC and CEO of Médiamétrie (France). Both parties explored possible cooperation in the development of guidelines, that will shape the future of Audience measurement in Europe. AMC also handed over its new Position Paper on the role of independent audience measurement on the implementation of the provisions in EMFA.

AMC representatives:

Yannick Carriou, President of the AMC and CEO of Médiamétrie (France)
Lucia Antal, President of ARMA (Romania)
Dominique Vancraeynest, Adviser to GfK
Paul Goode, SVP Strategic Partnerships, Comscore
Kerstin Niederauer-Kopf, CEO of AGF (Germany)

More News

November 19, 2025

AMC Statement on the Digital Omnibus Proposal

October 1, 2025

Media Metrics Finland (MMF) becomes a member of the Audience Measurement Coalition

September 1, 2025

AMC addresses Consumer Protection Challenges in the Digital Environment in response to the public consultation of the EC on Consumer Agenda 2025- 2030.

July 18, 2025

The European Data Union strategy should prioritise the clarification of EU data protection and privacy legislation for independent audience measurement to ensure online transparency and the protection of public interests

June 11, 2025

How independent Audience Measurement Supports Minors’ Online Safety Objectives

The Audience Measurement Coalition’s contribution to the Commission’s guidelines on the protection of minors……

April 15, 2025

AMC releases its Position paper on the Role of Independent Audience Measurement to achieve the objectives of European Media Freedom Act

The Audience Measurement Coalition strongly advocates for the principles of self regulation precisely because they…

March 27, 2025

The Future of Audience Measurement Regulation

On 12 March, AMC Board Member, Marie De Cordier, participated in MIM’s panel discussion, moderated by Sofie Rue…

fair audience measurement

January 28, 2025

The Audience Measurement Coalition (AMC) launches to advocate for independent, transparent and fair audience measurement in Europe

Today, major European Joint Industry Committees (JICs), Media Owner Committees (MOCs), and professional research…

Stuart Wilkinson

October 18, 2024

AMC offcially announced at the ASI Radio & Audio and Television & Video in Venice

On November 6th, Stuart Wilkinson introduced the AMC to a global audience of experts in Venice. He presented the topic:…

September 13, 2024

State of the Union 2024 in Belgium

AMC participated in the 2024 State of the Union, called by CIM, the JIC in Belgium

Contact us

if you want to learn more about the Audience Measurement Coalition or want to become a member, please press the contact button below.