Regulation has been introduced in the EU which obliges audience measurement to be transparent, impartial, inclusive, proportional, non-discriminatory, comparable and verifiable.
National regulators will encourage codes of conduct in each market and will enforce independent and transparent audits on self-measured media.
What are the implications for currencies in the EU and globally?
More News
How independent Audience Measurement Supports Minors’ Online Safety Objectives
The Audience Measurement Coalition’s contribution to the Commission’s guidelines on the protection of minors……
AMC releases its Position paper on the Role of Independent Audience Measurement to achieve the objectives of European Media Freedom Act
The Audience Measurement Coalition strongly advocates for the principles of self regulation precisely because they…
European Board for Media Services invited the Audience Measurement Coalition in Brussels
On April 10th 2025, the chair of the “Media Board” together with the Chair of its Audience Measurement working group,…
The Future of Audience Measurement Regulation
On 12 March, AMC Board Member, Marie De Cordier, participated in MIM’s panel discussion, moderated by Sofie Rue…
The Audience Measurement Coalition (AMC) launches to advocate for independent, transparent and fair audience measurement in Europe
Today, major European Joint Industry Committees (JICs), Media Owner Committees (MOCs), and professional research…
State of the Union 2024 in Belgium
AMC participated in the 2024 State of the Union, called by CIM, the JIC in Belgium
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