Regulation has been introduced in the EU which obliges audience measurement to be transparent, impartial, inclusive, proportional, non-discriminatory, comparable and verifiable.
National regulators will encourage codes of conduct in each market and will enforce independent and transparent audits on self-measured media.
What are the implications for currencies in the EU and globally?
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The Audience Measurement Coalition (AMC) launches to advocate for independent, transparent and fair audience measurement in Europe
Today, major European Joint Industry Committees (JICs), Media Owner Committees (MOCs), and professional research…
State of the Union 2024 in Belgium
AMC participated in the 2024 State of the Union, called by CIM, the JIC in Belgium
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