WEMF

Switzerland

As a neutral and independent industry organization (JIC) WEMF AG für Werbemedienforschung ensures transparency in the Swiss media and advertising market. It is the leading auditor and experienced currency setter for user, usage and target group research with a focus on physical media, as well as enabler and cooperation partner for data collection, use, evaluation and publication. WEMF provides market players with strategic and tactical foundations from an independent and transparent source. In short: Relevant data for smarter decisions.

Media covered: Press/digital reading and cinema as well as within crossmedia datasets and/or audits: TV, radio, internet in general, websites / apps, social media (paid / free), messenger services, streaming (audio / video), podcasts, out-of-home, DOOH, digital signage, public transport, direct mail, e-mail marketing

Website wemf@wemf.ch