Mediapulse

Mediapulse is charged with collecting data on the usage of radio and TV programmes as well as online services in Switzerland. This data is considered to be the official currency and is used by broadcasters and programme makers, publishers, the advertising industry, government agencies and for research. The data products provided by Mediapulse allow the electronic media and advertising market in Switzerland to observe, compare, evaluate, bundle and structure itself. Mediapulse stands for a transparent, independent, objective and scientific approach to media research and is under the supervision of DETEC (OFCOM).