Mission
Our mission is to be an international source of reference for knowledge and information about audience measurement in dialogues with regulators, public authorities and other industry stakeholders.
We ensure the interests of independent and transparent audience measurement are represented, considered, promoted and defended in regulatory matters.
Vision
Independent measurement should be understood as a series of market research processes provided by independent third parties which follow procedures of checks and balances accepted by the relevant market players.
We aim to support international alignment on practical matters ensuing from regulation as they evolve.
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