Backbone of Europe's media industry
For decades the members of the AMC have served European markets to ensure that both traditional and digital publishers’ and broadcasters’ number of active users (audiences) are measured correctly.
Audience measurement serves as the backbone of Europe’s media industry, providing invaluable insights into consumption patterns for media companies.
Additionally, it supports public service media in fulfilling their mandates and assists advertisers and public authorities in making informed decisions.
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if you want to learn more about the Audience Measurement Coalition or want to become a member, please press the contact button below.