473
Million people
in Europe watch
TV regularly
3.3
hours per day
is the average
daily time spent
91.4
Billion euro
estimated revenue
in 2023
18
members
already joined
the AMC coalition
News
AMC releases its Position paper on the Role of Independent Audience Measurement to achieve the objectives of European Media Freedom Act
The Audience Measurement Coalition strongly advocates for the principles of self regulation precisely because they…
European Board for Media Services invited the Audience Measurement Coalition in Brussels
On April 10th 2025, the chair of the “Media Board” together with the Chair of its Audience Measurement working group,…
The Future of Audience Measurement Regulation
On 12 March, AMC Board Member, Marie De Cordier, participated in MIM’s panel discussion, moderated by Sofie Rue…
The Audience Measurement Coalition (AMC) launches to advocate for independent, transparent and fair audience measurement in Europe
Today, major European Joint Industry Committees (JICs), Media Owner Committees (MOCs), and professional research…
About
The Audience Measurement Coalition is a sector coalition in the domain of Audience Measurement, active in Europe.
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